This one’s personal:

This one’s personal: The founder’s story

Hi there! Many of you may recognize me from Balika Vadhu, Doli Armaano Ki, Jhalak Dikhhla Ja, Nach Baliye, and many other Indian TV series. Today, I’m here as the founder of Phitku, a conscious skincare brand that believes in the goodness of natural alum and aims to bring its benefits to millions who can truly benefit from it.

Amidst the daily hustle, skincare struggles should be the last thing on your mind. That’s why #LetsPhitku, because it’s the only responsible skincare choice you can make. Phitku is 100% free from chemicals and toxins, delivering visible results in a very short span of time, whether it's odours underarms, brighter skin, or simple skin healing. I am proud to create a tribe of conscious healers with the aim of promoting true skin beauty and sustainability.

-Neha Marda

The Rock. Explained.

Alum is a naturally occurring mineral that’s been used for one simple reason: it keeps things clean, calm, and in check. It works by limiting odour-causing bacteria, tightening pores, and soothing skin-without blocking sweat, irritating the skin, or adding anything unnecessary. 

Step 1

Nahaya

Start with a shower.

Step 2

Dhoya

Dip the alum in water.

Step 3

Phitku lagaya kya?

And directly apply your cosmetic grade alum.